The Toronto Event Sales and Marketing Group is one of the largest and most robust event curators, producers, and marketers in North America. With their unique 360-degree approach, the award-winning team oversees every facet of the project – from concept creation to pre-production, right through to execution and post- production. With their core mandate of promoting municipal, provincial, and national culture, they have produced some of the most notable events that shaped the city and continually kept a global focus on Toronto. Examples of this are their long-running operations and partnerships with the City of Toronto, Toronto Argos, NHL, and Maple Leaf Sports and Entertainment – including Toronto FC and The Toronto Raptors. Over the past decade, they have produced major events with these esteemed organizations, including multi-million-dollar charity fundraisers, official after parties, red-carpet galas and fan-driven family functions. All of this is driven by their diverse range of connections with major Hollywood studios, A-list celebrities, sports figures, social media influencers, large-scale talent agencies, public relations firms, and media outlets around the world.
Recently, the Toronto Event Sales and Marketing
Group was enlisted by the Toronto Argos to use their industry connections, marketing techniques, and social media span to promote ticket sales and increase game attendance – thus creating a younger and more thriving vibe. By October 7, the numbers had jumped to 16,000 – their highest attendance to date. The projected goal is for 21,000 by October 21 and then a fully sold-out stadium of 26,000 by November 19.
Other major event milestones for the Toronto Event Sales and Marketing Group include the Google/ YouTube product launch party, the Microsoft Awards, The NHL 100th Centennial Classic featuring Bryan
Adams, Pan American Games opening party, Rogers Communications’ holiday bash, the Grey Cup/Toronto Argonauts Festival, Air Canada Vacations “Dream Makers” launch, Team Canada’s Olympic send-off for the Women’s basketball team, the premiere of “War Dogs” for Warner Brothers, Maxim Canada’s “All-Star Party”, the “Night to Shine Gala” for Toronto General and Western Hospital, the Annual Stems of Hope Gala in support of children with neurological disorders, “The Motion Ball” for the Special Olympics and the “Rally for Sick Kids”.
The headquarters of the Toronto Event Sales and Marketing Group are situated in the historical 1907 Horticulture Building on the grounds of the iconic Exhibition Place. They restored the 113,000 square-foot building in 2004 and have maintained it for public use for the last 13 years – reinventing Exhibition Place as an even more popular destination. The space includes shape- shifting rooms that cater to crowds of 20 to 5,600, three outdoor pools and 67,000 square feet of state-of-the-art patio space. They provide world-class hospitality that includes built-in professional event staffing, catering and bar service, decor, security and innovative audio-visual productions. These services are not limited to the venue, in fact most are used for off-site events around the city.
The team also prides itself with a long-running professional track record with the management of Exhibition Place. This good-standing relationship has been imperative as they work cooperatively with all user groups on the grounds, including but not limited to
the Canadian National Exhibition, the Honda Indy, and Caribana. As a tenant of Exhibition Place, the team can act as a central controller for both its own property and all the logistical needs of the West Island. The dual tenancy will allow for an efficient alignment as they have a built-in knowledge of all ground logistics. This includes security,
traffic flow, public transportation, street permitting, and the continual high demand for parking. The team’s goal is to use the GO Station on Exhibition Place as the transportation hub to create shuttle services and other forms of transit to connect the two zones.
Beyond producing the largest events for world-leading corporations they have also broadened their vision
to give back to the city. In 2007 they refurbished the dilapidated Parkdale community basketball courts and made a safe space for youth to gather. More importantly, the courts are maintained annually to ensure the space continues to thrive. This inspired the creation of the “Celebrity Classic”, a basketball tournament featuring celebrities and Toronto youth coming together to promote the idea of “safe play, safe space”. The team
has also hosted a guest-generated food drive, which over the past 10 years has collected and delivered over 2 million pounds of food to a variety of Toronto food banks. Over the years, through its various partnerships and sponsorships, they have also raised tens of millions of dollars for charity.
This project shows that the proponent team is experienced in creating, programming and managing successful large scale event space in the Toronto market.
Selected Events Hosted at Toronto Event and Marketing
UBISOFT Annual General Assembly Conference & Post Event – July 2017 AT&T Event – June 2017
“LIT 713 – An HP Experience” – June 2017
GOOGLE / YouTube Product Launch & After Party – June 2017
Nanny Angel Network “Angels & Heroes Gala” – May 2017 Bain & Company “Final Evening Event” – May 2017 MICROSOFT Awards – March 2017
BAYER Pharmaceutical Event – January 2017
NHL 100th Centennial Classic Celebration featuring Bryan Adams – December 2016 ROGERS Communication Holiday Event – December 2016
THE GREY CUP/Toronto Argonauts Festivals – November 2012 & November 2016 HUAWEI – Product Launch – October 2016
LINUX FOUNDATION 25th Anniversary Event – August 2016
TEAM CANADA – Women’s Basket Ball Send Off Event to RIO Olympics– July 2016 MLSE – TFC’s 10th Anniversary – July 2016
MICROSOFT LATIM – International Conference – July 2016
Other Clients Include:
LiUNA – Labourer’s International Union of North America SUN LIFE FINANCIAL
LES CLEFS D’OR CANADA
SCOTIA MORTGAGE AUTHORITY
BILD (Building Industry and Land Development Association)
Selected Corporate Clients Hosted at Toronto Event Centre